On The Way (OTW) is an application platform based on advanced augmented and virtual reality solutions, capable of representing and communicating, particularly within urban Open Buses, the monumental and landscape scenarios encountered by tourists. Users will be able to experience cultural tourism visits, discovering urban scenes in an engaging and emotional way.
The OTW project will experiment with a fit-in-window solution, meaning an app accessible on a tablet or another touch see-through surface, designed to be placed on the windows of the Open Bus or car, thereby integrating, albeit externally, with the vehicle environment. In synergy with the potential spread of head-up display platforms and augmented visualization, OTW will evolve towards software solutions operable on different platforms through a cloud-based backend.
Through specific research activities, the OTW project aims to acquire new enabling knowledge focused on:
The application will allow users to experience engaging discoveries of urban scenarios and will contribute, along with the spread of solutions applicable to extra-urban transport, to the exploration of the endless opportunities for tourism in our country. Through the study of advanced methodologies in augmented storytelling, virtual visits, engagement, and gamification techniques, the project's results will contribute to the advancement of technologies for audio-video production, gaming, and digital publishing.
The OTW project is carried out by:
M.E.T.A. Srl
Space SpA
Digitalcomoedia
metoda spa
ATC Azienda Trasporti Campani