The 20th edition of Marca by BolognaFiere concluded on Friday, January 17, with unprecedented attendance. This record participation highlights the growing enthusiasm and interest in the only Italian event dedicated to private label brands. Over 1,000 exhibitors participated, representing more than 24 private label brands across 7 active pavilions, covering a total exhibition area of 26,000 square meters.

This extraordinary event also saw the attendance of prominent institutional figures, including Prime Minister Giorgia Meloni, Raffaele Fitto, Minister for European Affairs, Cohesion Policies, and the PNRR, and Galeazzo Bignami, Deputy Minister of Infrastructure and Transport.

As the technical sponsor of the event, GruppoMeta developed the official app featuring an interactive map and exhibitor locations to guide visitors through the exhibition stands. GruppoMeta's logo was prominently displayed in signage related to the app throughout the fair. Additionally, all exhibitors and registered visitors received a promotional DEM coordinated by GruppoMeta/ETT, sent directly from BolognaFiere. The group and the app also gained significant visibility on the event's official social media channels.