The MusEQ Project has led to the development and release of a software ecosystem capable of managing multiple devices in a centralized manner, which, in this specific project, includes a dedicated app, a website, and digital signage devices distributed throughout the area: video projections placed in hotels, commercial activities, and historic shops, as well as interactive totems located in partner museums, such as the Museo Nazionale Romano and Centrale Montemartini.

A team of experts and art historians has crafted stories and visit paths that connect the entire neighborhood, its present—characterized by commercial activities, tourism, active citizenship, and multiculturalism—with its history, monuments, and museums.

The Content Authoring system has allowed for the integration and management of stories and visit paths dedicated to the Esquilino, enabling them to be published on the dedicated app—available for free on iOS and Android stores—on the website, and in digital signage stations.

The information provided to users/visitors is further personalized through a recommendation system capable of understanding the needs/interests of the user/visitor, returning content and information aligned with their needs and state of mind, thus offering a "tailor-made" visiting experience.

Assistance for navigation is provided by beacons, which are sensors placed inside historic shops, stores, churches, professional offices, pharmacies, and meeting places near points of interest in the Esquilino neighborhood. When a visitor using the MusEQ app approaches the point of interest connected to the beacon, they receive a notification on their mobile device, allowing them to discover historical itineraries, news, and curiosities about the neighborhood, making these places an active part of the narrative.

The project is designed to discover, experience, and narrate the neighborhood.

MusEQ creates a new model of interaction and connection between museums and civil society (and vice versa):

• visitors are guided through the visit by an interactive and personalized digital guide.
• museums become active participants in the narrative of the neighborhood through the locations where the works they house were found. For example, we can think of itineraries that connect a work of art displayed in a museum to its discovery site (and vice versa).
• citizens have the opportunity to expand their knowledge of the neighborhood and discover initiatives that invite cultural unification of the area.
• historic shops, commercial activities, stores, as well as churches and cultural associations become "MusEQ Points of Interest," stages in a narrative in which the entire neighborhood plays a leading role.

MusEQ offers:

• A transmedia visiting experience through the use of mobile apps, digital signage stations, and devices that interact with the territory—QR codes, AR, beacons—and personalized through a recommendation engine.
• A constantly evolving digital guide, always updated with the support of a Knowledge Library whose content is annotated using an ontology that describes the territory and its history.
• A new cultural and interactive narrative of the Esquilino neighborhood, in which the entire area, with its social aggregations and expressions of active citizenship, as well as residents, customers of commercial activities, pilgrims, and tourists, are integral parts.

MusEQ is born from the collaboration between:

M.E.T.A. srl
Esquilino Chiama Roma
Piazza Vittorio APS
Museo Nazionale Romano
Centrale Montemartini

With the sponsorship of ENPAM

Neighborhood associations:

Esquilino vivo
Abitanti Via Giolitti
Arco di Gallieno
Respiro Verde - Lega alberi
Associazione Genitori Scuola di Donato

For more information please, visit the MusEQ website.

Download the app for iOS and Android.